EN CDI
Responsable innovation digitale – UNIVERSAL MUSIC FRANCE
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Content Curator – META
Curation et stratégie autour des short form video, des créateurs et des contenus audio.
– Curation de podcasts au sein de l’équipe Audio & Watch (US Market)
– Deep dive sur les dernières trends et leurs impacts sur la culture
– Curation des Reels sur Instagram (Meilleur contenu, créateurs et tendances)
– Idées de contenus sur Reels pour des artistes musicaux et différents compétitions sportives (Euro 2020, NBA Finals, Jeux Olympiques 2021)
Lead Creative Planner – Byte London (now DEPT.)
Client : Spotify
En charge de définir la stratégie créative de Spotify sur les réseaux sociaux pour différents marchés européens incluant la Grande Bretagne et l’Allemagne.
– Délivrer, superviser et améliorer le contenu Always On pour les marchés européens de Spotify ainsi que l’Afrique du Sud.
– Création et production de contenu pour divers marchés européens de Spotify.
– Management d’équipe.
– Amélioration des process de travail entre les différents départements de l’agence impliqués dans le processus de création de contenu.
Content Manager – Indigo/SLK
Client : Puma Football
– Deliver creative directions for and strategy for Puma social campaigns.
– Imagine cool brand activations for social.
– Produce social content for Puma. Handle budget. Scout artists, videographers, photographers, locations. Make sure content shot meets client’s requests.
– Produce and deliver campaigns and shoots for Puma UK. Handle relationships with contractors and client and make sure content is delivered on time.
Community Manager – 247/Laundry Service
Client : Beats by Dre
– Create post and content calendar for Beats by Dre EMEA social channels
– Map out key moments for posting on social depending on territories and client strategy.
– Create social content. Produce a photo/video shoot. Handle a budget. Scout talents, photographers, locations, local partners. Ensure that the content shot meets client’s demands.
– Create relevant copies. Find best product focus.
– Support Beats By Dre campaigns on EMEA with a focus on France: Charged Up, B [READY] (‘Best Travel/Leisure/Sports Social Media Strategy/ Campaign’ at The Drum Buzz Social Awards), Got No Strings, Be Heard
– Provide insights for creative briefings. Chose relevant local talents and moments.
– Manage an influencers network. Find on-brand talents for the client on local markets.
– Provide insights about sports, music, fashion and culture with a focus on France.
Digital Manager – TRACE TV
– Create a community on social networks (3.4 million fans on FB, TW and IG when I left)
– Editor-in-chief for channel’s website. Write and select news. Manage a team of 3 writers. (2.5 million visits/month and 1.4 million unique visitors/month when I left)
– Manage several YouTube channels. Optimise content for YouTube users (20 million views in 2014) • Bring digital expertise to every company’s department and project
– Provide weekly analytics
FREELANCE
DAZN (2023-2024)
Rôle : Consultant indépendant pour Weirdo, l’agence créative de DAZN
- Recherche d’insights
- Conseil de positionnement de marque
- Scouting talent
- Curation musicale
- Traduction
- Production
COMMUNICATOR WORLD (2018)
Rôle : Community Manager
- Analytics
- Community management/réponse aux clients
GOLIN (2017)
Rôle : Community Manager
- Coprywriting
- Veille éditoriale